AirBird Security is an internet security software that also includes Gamer Security. Because a majority of the company's customers are between 18-35, I wanted to create a logomark that would appeal to a younger generation. To do this, I used softer edges and eye-catching gradients. Purple and Blue are two of my personal favorite colors to match, and I feel they fit nicely here. Blue is often associated with trust, which is what you need in a security company, and the violet is known for being a more fun and creative color, which I felt would attract younger people. For the typefaces, I wanted a vast majority of the professionalism to be held in the name of the company itself, so I used Microsoft Yi Baiti, which is very formal and I think holds a very strong business feel within it. "AirBird" is written in a lighter font but with the same height and length as "Security" so it isn't too overpowered, but "Security" is written in a thicker font to accentuate its meaning.
